Email marketing has proved to be one of the most effective digital promotion techniques, with its capacity to reach a vast audience very quickly and at the lowest cost. That is why it’s important not to underestimate the technical aspects of email delivery.
Now common email providers like Yahoo! Mail or Gmail do not allow you to send unlimited emails at once: they have some strict limitations both for the number of messages and the number recipients you can handle per day.
So if you’re starting an email campaign and you need to mail out a newsletter to a large number of accounts, you need to use a professional SMTP service. That is, a monitored outgoing server that allows sending unlimited emails with no concerns, maximizing your delivery rate.
Also, turboSMTP provides a powerful real-time email tracking tool to know more about the effects of your bulk email campaign (open rates, click-through rates, number of bounces etc.).