What is a bounced email? It’s a message sent to a recipient whose incoming server has refused: so even if the email has been correctly sent out, it has not been delivered.
More in detail, a soft bounce is “temporary”: the email is rejected because the server is down, the recipient’s inbox is full, or there’s an auto-reply activated.
A hard bounce, on the contrary, is permanent: the incoming email cannot be delivered because the address is invalid or non-existent, or your outgoing server has been blocked.
It’s essential for any email campaign – but also for your daily email flow – to keep track of all bounces, both soft and hard. That’s why turboSMTP’s dashboard allows you to get real-time statistics about all bounced emails and to export this and other reports in a handy spreadsheet.
Moreover, with our email unsubscribe management tool you will be able to clean your list of all wrong and mispelled addresses, nullifying hard bounces and improving your deliverability.