Why use a dedicated SMTP server
Many marketers still think that to make their recipients get a bulk email – a newsletter, for instance – they can rely on a common, free SMTP server. Well, it's a big mistake. There are three main reasons why it's imperative to use a dedicated SMTP server when it comes to email marketing:
- A normal SMTP server – like the one associated to a common email provider such as Gmail – has two big limitations: first of all, it doesn't allow you to send more than a certain number of emails (or to treat manage more than a certain number of recipients) per day. Secondly, not being designed for bulk mailings, it cannot guarantee a good deliverability – that is, your messages will always run the risk to be rejected by antispam filters and ISPs. On the contrary, a dedicated outgoing server like turboSMTP will let you send unlimited emails ensuring you the highest delivery rate.
- A professional SMTP service generally comes with some advanced tools to analyze your email campaign, getting useful stats like the bounce rate, the open rate, the click-through rate etc.
- If you run into a technical issue – either a typical SMTP error or anything more serious – a good, dedicated SMTP server will provide you a customer support to help you solve it quickly and make sure that all your emails correctly reach the inbox. (turboSMTP, in particular, offers a 24/7 support).
So, if you are managing an email campaign or simply need to send a mass message once, it's definitely time to switch to a professional service.
You can try turboSMTP subscribing now and getting 6.000 free emails per month, forever. For all clients with very large mailing needs (that is, more than 100.000 emails/month), turboSMTP gives the possibility to get a dedicated IP to make even safer your email campaign.