CASE STUDY

Trust the data,
even after you hit send

How SEO and GEO expert Roberto Serra chose TurboSMTP to keep full visibility and control over his emails, on a fully European infrastructure.

When you work with data, you want to know where it goes

“My job is all about analyzing data and measuring performance. Why should email be any different? With TurboSMTP, I know exactly what infrastructure my emails run on, and I can track their performance with the confidence of using a fully European service.”

Roberto Serra has been working in SEO since 2010, helping businesses get found online. Today, his expertise also extends to GEO, helping brands gain visibility in AI-generated answers.

Through it all, his approach has remained the same: trust the data, not assumptions.

When your work revolves around analytics and performance, having control over information matters. And that shouldn’t stop at the tools you use every day.

Yet when it comes to email, there’s one question that’s surprisingly easy to overlook: once you hit send, where does your data actually go?

The missing piece of the puzzle

Sending an email is about more than getting a message from A to B. It also means trusting an external infrastructure with your data, its security, and your ability to track what happens after you hit send.

For someone like Roberto, who measures everything, leaving that part of the process to chance simply wasn’t an option.

Know where your data goes

With 100% European sending servers and IP addresses, TurboSMTP provides an infrastructure built around Privacy by Design principles, with data protection measures aligned with GDPR requirements.

From a single dashboard, Roberto can track deliveries, errors, opens, and clicks, quickly spot potential delivery issues, and take action when needed.

No guessing where his data travels. No losing sight of how his emails perform.

Just one service that gives him visibility into his email performance and confidence in the infrastructure behind every send.

The same standards, every step of the way

For Roberto, choosing TurboSMTP comes down to a simple principle: knowing what your tools can deliver matters, but knowing who you can trust with your data matters just as much.

Because every email you send should come with the peace of mind that you’re in control.