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34. What is the difference between Smart Routing and Dedicated IP Pools?

  • Smart Routing uses a pool of shared IPs. If an email delivery fails or is deferred, the system automatically retries using another IP from the shared pool. This increases the chances of successful delivery and helps avoid issues like rate limits or temporary blocks. It's ideal for users who want optimized delivery without the need to manage or monitor IP performance manually.

  • Dedicated IP Pools provide a client with one or more IPs exclusively reserved for their use. This setup offers greater control, consistent sender identity, and isolation from other users. It's especially beneficial for high-volume senders or those who require strict control over their sender reputation and delivery behavior.

Not sure which option is right for you?
Feel free to speak with one of our experts by scheduling a Zoom meeting through this link:

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